AlertSite is First to Marry Google Analytics with Web Performance Monitoring Data

IT pros can measure the impact of traffic and transactions on Web performance, while digital marketers can see how Web performance shapes consumer behavior

COCONUT CREEK, Fla.—August 13, 2009—IT and marketing professionals can now say "I do" when they're asked if they know how consumer behavior influences the performance of their websites. That's because, in an industry first, AlertSite® has married its own Web performance metrics with Google Analytics™ traffic analysis for an even more robust view into a business' website effectiveness. The result is a new dashboard that overlays analytical and performance data, providing unprecedented insight into how traffic influences performance, and how performance impacts consumer behavior online.

"It has long been obvious that Web page performance has an impact on business performance, but it has been difficult to correlate the two points of view and understand the degree of impact," says Bill Gassman, Industry Analyst with Gartner, Inc. "Integrating Web analytics with technical performance and availability metrics will aid efforts to improve the customer experience and a company's bottom line."

"If you're not monitoring the performance of your website, you're not getting the true user experience behind each and every click," says Ken Gross, President and CEO of AlertSite. "IT directors and digital marketers need to know everything about how their website reacts in consumer marketing. Bridging performance and traffic data unlocks the critical information needed to improve conversions. AlertSite is the first company to merge Google's traffic analytics and Web performance metrics in one easy-to-navigate dashboard, giving users an automated way to collect, overlay, and visualize their data."

AlertSite selected Google Analytics because it is one of the largest and most well-respected providers of enterprise-class Web analytics. AlertSite is also planning to support other popular Web analytics tools.

Integrating analytics data into AlertSite's Monitoring Suite couldn't be easier. First, users enter their Google Analytics logon into the Monitoring Suite's control panel. Then they click a drop-down menu to select and extract traffic data from their Google log files. Moments later, their traffic and performance data are overlaid on the screen. Users can compare Google Analytics parameters such as page views, visitors, average time on page, and average session time.

In addition to overall page and site performance, AlertSite's DéjàClick™ can be used to record, measure, and monitor detailed Web performance metrics, including URLs, text, images, HTML, JavaScript, CSS, Flash, and more. Site performance is monitored from more than 40 AlertSite data centers located on every major continent, collecting Web performance metrics that reflect the actual end-user experience. Performance problems are identified in real-time and customers are alerted immediately. And now, thanks to AlertSite's integration of Google Analytics data, it's easy to link global Web performance to consumer load and behavior.

"Only AlertSite is able to correlate traffic analytics with performance data from points around the globe, so you can see not only how your website is reacting, but why," Gross adds.

The ability to capture and correlate Google Analytics data is available now, and is included at no additional charge as part of AlertSite's Monitoring Suite. Google Analytics is provided by Google free of charge. A free AlertSite trial is available at http://www.alertsite.com/orderform.shtml. For more information, please visit www.AlertSite.com. AlertSite is not affiliated with, sponsored by, or endorsed by Google, Inc.

ABOUT ALERTSITE

AlertSite is a leading provider of Web performance management solutions that ensure a customer's Web-based services and applications are always available and running at peak performance. More than 2,300 customers worldwide rely on AlertSite to understand and enhance the end-user Web experience, including AT&T, Honda, Ryder, Symantec and Purina Mills.

Visit www.AlertSite.com