AlertSite Management Team

Ken Gross

CEO, President and Co-founder

Ken Gross, AlertSite's Chairman, Chief Executive Officer and President, has positioned the company as an industry leader and innovator. Under Gross' direction, AlertSite® has extended operations nationwide, as well as across Europe and the Asia/Pacific region.

Gross has more than 22 years of experience in the employment search, placement, and consulting industry. For the last 20 years, he has been CEO and President of Data Search Network, Inc. Founded by Gross, Data Search Network has grown into a multi-million dollar company that specializes in the recruitment and placement of information systems professionals.

Gross holds a Bachelor of Science degree in Computer Science from Montclair State University.

Michael Lucente

Executive Vice President, CTO and Co-founder

Michael Lucente, AlertSite's Executive Vice President and Chief Technology Officer, is the primary architect of the AlertSite computer network system and infrastructure. Lucente brings to AlertSite strong leadership skills, extensive technical experience, and a passion for delivering value to customers.

Lucente has 20-plus years of experience building computer systems for three successful startups. He was the primary architect and developer of software systems for Verio/Hiway, the world's largest Web-hosting firm. When Lucente arrived, Verio/Hiway hosted less than 3,000 Web sites. By the time he departed, Hiway hosted more than 100,000 Web sites.

Lucente left Hiway to join Seisint, Inc. (formerly eData.com), where he successfully implemented Web-based computer systems, and then he moved to eDirect.com (a Seisint subsidiary) to build that company's computer systems. This positioned eDirect for a merger with Naviant and subsequent sale to EquiFAX.

Lucente is a graduate of Nova Southeastern University with a Bachelor's degree in Computer Information Systems.

Joel Richardson

Chief Financial Officer

Joel Richardson, AlertSite's Chief Financial Officer (CFO), is responsible for the company's financial strategy.

Richardson, a Certified Public Accountant, brings 24 years of private and public sector experience in the fields of finance, accounting, and operations. Before coming to AlertSite, he served as Vice President and CFO of CyLex Systems, Inc., an application service provider of content and document management software. Supervising both financial management and human resources, Richardson played an integral role in raising over $25 million in venture capital and strategically positioning the company for sale to Ricoh Corporation.

Prior to CyLex, Richardson developed the financial and accounting infrastructure of Hiway Technologies, which eventually became the world's largest Web-hosting enterprise. Following the acquisition of Hiway by Verio/NTT, Richardson assumed responsibility for financial operations of all seven Verio Web-hosting locations worldwide.

Richardson is a graduate of the University of Florida where he earned a Bachelors of Science in Accounting.

Ken Godskind

Chief Strategy Officer

Ken Godskind, Chief Strategy Officer for AlertSite, is responsible for leading AlertSite's mission to globalize, meet evolving industry and customer demands and accelerate growth and business opportunities. With over 20 years of experience in the Web technology sphere, Godskind is charged with raising awareness of the vital role that Web Performance Monitoring plays in successful Web site and IT infrastructure design and architecture.

Since joining AlertSite in 2002, Godskind has been frequently quoted as an expert in Web performance management by national, regional and trade media including, BusinessWeek, ComputerWorld, InformationWeek, PC World, Internet Retailer, Ecommerce Times and DMNews.

Prior to his work with AlertSite, Godskind served as Director of Business Development at Response Networks, and held Account Management and Systems Engineering roles at Seagate Software and Informix. His experience covers a wide range of markets, including travel and entertainment, power generation, manufacturing, and technology.

Godskind holds a Bachelors of Science with a major in Finance and minors in Accounting and Economics from the University of Florida.

M.J. Safra

Director of Marketing

M.J. Safra, Director of Marketing for AlertSite, is responsible for the development and implementation of all AlertSite's corporate marketing, product marketing and public relations.

With 15 years of marketing practice covering various markets, including recruiting and staffing, travel and communications, Safra offers a broad range of marketing and communications expertise. Coupled with his passion for understanding customers' needs and delivering quality products, he takes pride in providing exceptional customer service within an organization.

Safra holds an M.B.A. from Nova Southeastern University and a B.S. from the University of South Florida.